{"title":"Ethnic Wear - Man","description":"\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eThe Modern Gentleman’s Guide to Ethnic Wear for Men\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s something about \u003c\/span\u003e\u003cspan\u003eethnic wear for men\u003c\/span\u003e\u003cspan\u003e that instantly changes how you show up! Something undeniably powerful and elegant about the right \u003c\/span\u003e\u003cspan\u003etraditional mens wear\u003c\/span\u003e\u003cspan\u003e. Whether it’s the roar of a wedding celebration… The festive glow of a family gathering… Or a sophisticated evening event… \u003c\/span\u003e\u003cspan\u003eEthnic wear for men\u003c\/span\u003e\u003cspan\u003e allows you to tap into a heritage of style that feels both timeless and sharp. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe modern Indian man is no longer settling for the same old silhouettes! He is experimenting. With cuts, fabrics, and colours that redefine what a \u003c\/span\u003e\u003cspan\u003emen traditional outfit\u003c\/span\u003e\u003cspan\u003e can be.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAt Westside, we believe that choosing the right \u003c\/span\u003e\u003cspan\u003eIndian ethnic wear for men\u003c\/span\u003e\u003cspan\u003e is about balancing cultural roots with a contemporary edge. From the simplicity of a daytime brunch to the grandeur of a \u003c\/span\u003e\u003cspan\u003ewedding wear for men\u003c\/span\u003e\u003cspan\u003e, our collection is designed to ensure you feel as confident as you look.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eWhen to Flaunt Your Ethnic Wear for Men\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most common questions is… \u003c\/span\u003e\u003cspan\u003e\"Is this too much or too little for the event?\"\u003c\/span\u003e\u003cspan\u003e Understanding the vibe of the occasion ensures your \u003c\/span\u003e\u003cspan\u003eIndian ethnic wear for men\u003c\/span\u003e\u003cspan\u003e hits the mark every time!\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eThe Big Fat Wedding:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFor the main ceremony. Go grand! This is the time for a richer, more elevated \u003c\/span\u003e\u003cspan\u003ekurta for men.\u003c\/span\u003e\u003cspan\u003e Or a heavily \u003c\/span\u003e\u003cspan\u003eembroidered kurta for men\u003c\/span\u003e\u003cspan\u003e. If you are part of the Bride or Groom Squad? A \u003c\/span\u003e\u003cspan\u003ekurta jacket for men\u003c\/span\u003e\u003cspan\u003e in a contrasting shade is the ultimate power move.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eThe Sangeet or Cocktail Night:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThese events are about movement and drama. A \u003c\/span\u003e\u003cspan\u003eblack kurta pyjama for men.\u003c\/span\u003e\u003cspan\u003e Or a deep \u003c\/span\u003e\u003cspan\u003eblue kurta for men\u003c\/span\u003e\u003cspan\u003e in a \u003c\/span\u003e\u003cspan\u003epathani kurta for men\u003c\/span\u003e\u003cspan\u003e style. This offers a sharp masculine silhouette that’s perfect for the dance floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eFestive Mornings (Diwali \u0026amp; Pooja):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFor daytime rituals? Keep it light and fresh. A \u003c\/span\u003e\u003cspan\u003ewhite kurta men\u003c\/span\u003e\u003cspan\u003e style or a bright \u003c\/span\u003e\u003cspan\u003eyellow ethnic wear for men\u003c\/span\u003e\u003cspan\u003e in an easy breathable style is the gold standard. It’s comfortable for long hours and looks great in family photos.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eOffice Ethnic Days \u0026amp; Mehendi:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFor events that require a Smart-Ethnic balance… the \u003c\/span\u003e\u003cspan\u003ehalf kurta for men\u003c\/span\u003e\u003cspan\u003e, with denims. Or a clean\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estructured\u003c\/span\u003e\u003cspan\u003e kurta for men\u003c\/span\u003e\u003cspan\u003e paired with slim-fit \u003c\/span\u003e\u003cspan\u003ekurta pants for men\u003c\/span\u003e\u003cspan\u003e is the way to go! It’s relaxed, professional, and culturally on-point.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003ePre-Wedding Functions (Haldi):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThis is the undisputed home of the \u003c\/span\u003e\u003cspan\u003eyellow kurta for men\u003c\/span\u003e\u003cspan\u003e. Opt for simpler easy-to-wear \u003c\/span\u003e\u003cspan\u003ekurta for men\u003c\/span\u003e\u003cspan\u003e styles that you don’t mind getting a little turmeric on!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eClassic Silhouettes: Finding Your Perfect Ethnic Wear For Men\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNavigating the world of \u003c\/span\u003e\u003cspan\u003eethnic dresses for mens\u003c\/span\u003e\u003cspan\u003e starts with choosing the right base. Depending on the occasion? The silhouette you pick sets the entire tone for your look.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eThe Timeless Kurta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003ekurta for men\u003c\/span\u003e\u003cspan\u003e is the undisputed champion of the wardrobe. From a \u003c\/span\u003e\u003cspan\u003elong traditional kurta for men\u003c\/span\u003e\u003cspan\u003e that exudes elegance. To a \u003c\/span\u003e\u003cspan\u003ehalf kurta for men\u003c\/span\u003e\u003cspan\u003e for a more casual everyday vibe. This is your most versatile piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eThe Pathani Vibe:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFor those who prefer a more structured rugged aesthetic? The \u003c\/span\u003e\u003cspan\u003epathani kurta for men\u003c\/span\u003e\u003cspan\u003e offers a broader shoulder and a distinct silhouette that commands respect.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eThe Kurta Jacket Combo:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTo instantly elevate a simple look? A \u003c\/span\u003e\u003cspan\u003ekurta jacket for men\u003c\/span\u003e\u003cspan\u003e adds layers and sophistication. It’s the perfect way to turn a standard \u003c\/span\u003e\u003cspan\u003ekurta pyjama men\u003c\/span\u003e\u003cspan\u003e set into a high-fashion statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eCoordinated Perfection:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSkip the matching struggle with \u003c\/span\u003e\u003cspan\u003ekurta pyjamas for men\u003c\/span\u003e\u003cspan\u003e. These sets provide a streamlined modern alternative to the traditional pyjama. Offering a much cleaner look.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eComfort Meets Character In Your Ethnic Wear For Men\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe feel of the fabric is just as important as the \u003c\/span\u003e\u003cspan\u003ekurta pattern for men\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eEasy Everyday Styles:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cspan\u003ecotton kurta for men\u003c\/span\u003e\u003cspan\u003e is a non-negotiable for the summer months. It’s breathable, easy to maintain, and perfect for those long outdoor functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eElevated Occasion Dressing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWhen the occasion is grand, reach for richer finishes and refined detailing \u003c\/span\u003e\u003cspan\u003ekurtas for men\u003c\/span\u003e\u003cspan\u003e. The natural sheen of silk makes it the \u003c\/span\u003e\u003cspan\u003ebest kurta for men\u003c\/span\u003e\u003cspan\u003e when you want to look regal under the wedding lights.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eClean \u0026amp; Modern Appeal:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eStructured silhouettes with subtle texture are perfect when you want something polished, understated, and contemporary. It’s the go-to for the man who wants a quiet luxury aesthetic that feels premium without the shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eHow To Ace Your Ethnic Wear For Men\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCarrying \u003c\/span\u003e\u003cspan\u003eethnic clothes for men\u003c\/span\u003e\u003cspan\u003e is all about the details. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eKeep the fit clean and comfortable: \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eNo matter how good the outfit is. Fit can make or break it. A well-fitted \u003c\/span\u003e\u003cspan\u003ekurta for men\u003c\/span\u003e\u003cspan\u003e should sit neatly on the shoulders and fall straight without looking too tight or too loose.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eLayer smartly for occasions: \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAdding a \u003c\/span\u003e\u003cspan\u003ekurta jacket for men\u003c\/span\u003e\u003cspan\u003e instantly elevates your look for weddings or evening functions. It’s one of the easiest ways to make your outfit feel more complete.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eFootwear Matters:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePair your \u003c\/span\u003e\u003cspan\u003eethnic dresses for men\u003c\/span\u003e\u003cspan\u003e with leather Kolhapuris or Juttis for an authentic look. For a more modern fusion? Clean loafers can work wonders with \u003c\/span\u003e\u003cspan\u003ekurta pants for men\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eAccessories:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eA pocket square in your Nehru jacket. A simple metallic watch. Or a bracelet. Sunglasses during the barat. These just add that extra style to your look.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eDiscover Your Signature Style at Westside\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGetting ready for a celebration shouldn’t be a task. Whether you are searching for \u003c\/span\u003e\u003cspan\u003eethnic wear for mens online\u003c\/span\u003e\u003cspan\u003e or looking to refresh your \u003c\/span\u003e\u003cspan\u003etraditional mens wear\u003c\/span\u003e\u003cspan\u003e collection, Westside offers a curated range of the \u003c\/span\u003e\u003cspan\u003ebest kurta for men\u003c\/span\u003e\u003cspan\u003e that blend comfort with high fashion.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReady to be the best-dressed man in the room? Find your favourite ethnic wear for men at Westside online or visit our stores today!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kala-by-eta-off-white-slim-fit-nehru-jacket-300873883","title":"Kala by ETA Off-White Slim Fit Nehru Jacket","description":"\u003cp\u003eOffering both sophisticated style and practicality is this off-white Nehru jacket from Kala by ETA. Fashioned with multiple pockets and traditional motifs, this slim-fit pure cotton silhouette is perfect as a layering option to add a modern yet unique touch to an outfit.\u003c\/p\u003e","brand":"Kala by ETA","offers":[{"title":"White \/ S","offer_id":40048716513333,"sku":"300873883001","price":799.0,"currency_code":"INR","in_stock":false},{"title":"White \/ M","offer_id":40048716546101,"sku":"300873883002","price":799.0,"currency_code":"INR","in_stock":false},{"title":"White \/ L","offer_id":40048716578869,"sku":"300873883003","price":799.0,"currency_code":"INR","in_stock":false},{"title":"White \/ XL","offer_id":40048716611637,"sku":"300873883004","price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/6276\/4597\/products\/2050026852259_1.jpg?v=1635071739"},{"product_id":"kala-by-eta-mustard-ethnic-printed-resort-fit-kurta-300873890","title":"Kala by ETA Mustard Ethnic Printed Resort Fit Kurta","description":"\u003cp\u003eThis traditional mustard resort-fit kurta from Kala by ETA propagates ethnic fashion beautifully. Crafted from a soft breathable fabric, it features floral motifs all over. 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